About Us

Real Richmond is a luxury brand, symbolizing pride and unity. Founded by Vernon Lane, Real Richmond is defined by you and represents a combination of determination, ambition, and growth (physically and mentally). We believe that all things are possible once your mind is put to it and we hope to expand the “normal” vision of success. Here at Real Richmond, we also believe in quality over quantity, providing high quality apparel that reflects our customers (you). All Merch is DTG (direct to garment) printed on ultra cotton fabric which provides a longer lasting product. 

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Mission Statement: Real Richmond is a symbol of Pride and Unity to show that there is greatness and treasure in a community that is poverty stricken and negatively portrayed by many. Under Real Richmond there is no sides, no color, no judgement we are all one and when united we are strong! 


Vernon Lane 

Founder & CEO 

Real Richmond, LLC 


IG: @realrichmondllc   

FB: Real Richmond Apparel